End User Validation

We work with health technology companies (i.e. software, hardware, medical device, wearables). Companies at all stages, from early stage start-ups to established businesses, benefit from the validation process.

End Users help answer the very important question of “Does my product do what it says it will do?” For example, insights gathered from end users can help shift messaging and sales tactics that better communicate the solutions promise. Other times, insights can help uncover a solution benefit that was previously untapped. Validation adds data-driven and customer-backed proof to the viability and impact of your solution and strengthens your value proposition to customers and investors.

The process helps unearth insights and data that answer the critical question, “What do potential users think about my solution?” Data and Insights are then used to optimize sales and marketing strategies around messaging and materials, as well as optimize other key business functions such as customer service and support, and product development.

In conjunction with our Advisory Services and Expert Advisors, we can utilize validation findings and data to refine your go-to-market strategy, product strategy, business development activities, assist in raising capital or other areas that the data reveal.

The data adds valuable insights to the due diligence process. In addition to understanding the revenue model of the potential investment, you also want to know what users think about the solution under question, thereby helping to determine the true viability of a business.

Our ever-growing network is comprised of patients with many different conditions and diseases, such as asthma, arthritis, heart disease, cancer, COPD, cancer, orthopedics. If there is a patient group we want to target that we do not currently have, we have a robust plan in place to quickly acquire them.

We collectively determine the right personnel group to conduct your testing and validation. Our network is comprised of professionals who work in healthcare delivery (hospitals, medical practices, ambulatory centers, rehab centers etc.), such as doctors, nurses, patient experience professionals, therapists (i.e. physical, occupational, respiratory), pharmacists, IT professionals, administrators, and others (i.e. case managers, biomed experts, non-clinical staff). If there is a healthcare personnel group you want to target that we do not have, we will build it for you.

While each participant is compensated (or can opt to donate to charity) for providing feedback, by and large participants are engaged and eager to be included in Validation because they care about bringing optimal healthcare solutions to market and to create a more efficient healthcare delivery environment. They are eager to share their day-in and day-out knowledge and hands-on experience to improve healthcare.

The identity of Validation participants is completely confidential and we strictly abide by HIPAA laws. We do share profile attributes and demographics of the participants.

Yes, you own the data, and you give us rights to cultivate trends and insights for industry reports and case studies (we will keep your company’s name confidential).